Many of the moral changes that have swept across the globe over the past few decades have been directed by one particular moral compass ... “It’s OK as long as no one gets hurt” - or IOKALANOGH for short.

Activists, leaders, politicians, as well as the ordinary person in the street, have embraced IOKALANOGH because of the clarity and simplicity it brings to moral decision-making. Others have struggled to identify why it leaves them feeling a little uneasy.